How one request from a client changed the way we manage postback
by Gennadiy Kobylyansky
Single postback for a list of goals that lead to conversion.
CPM, CPL, CPA, CPC, CPI, CP… Various payment models work out for different entities, and that’s ok. But what happens when CPA network wants to collaborate with someone who works by CPM principles?
One of our first clients, affiliate network by the not-so-subtle name of Mobvault, stumbled upon a situation. They’ve had a prospective partner that was buying traffic by CPM and trusted advertisers who worked according to CPA.
The catch about turning CPM into CPA.
Whereas in CPI the only goal is an install, CPA invites advertisers to clarify the way they need a conversion to happen.
They can set a list of goals-actions, e.g.:
a) click on the ad,
b) view the video,
c) fill in the form,
Each action usually meant a separate postback that went straight down the list of publishers. And every postback was the reason “to be paid for”, no matter the final result.
Now you can choose which actions will trigger the postback to your publisher (and his publisher and so on…).
If it’s the sales your client is after, you can choose “d) purchase” from the list above as the single action that will initiate the postback. It means that you will have to pay for the action that matters and brings actual profit.
What does it mean for Orangear clients?
If you need to customize a part of our platform to fit your needs — it can be done.