How To Launch Your Own Ad Network
by Vitaly Sadovsky
Curious fact: Amazon has been the first company, that we know of, to use this type of marketing back in 1996, when it started its associate program.
Whether you’re an affiliate marketer considering a leap in the career or an entrepreneur choosing an industry for a new business, here’s a couple of things to bear in mind before you make decisions to make it happen.
The main reason to contemplate starting your own affiliate network is the numerous possibilities it can bring. And 2018 seems like the best time to get on with it, as the previous year became The Year for mobile advertising:
- the industry has been forecasted to reach $6.8 billion by 2020;
- digital marketing sales outgrew the TV’s for the first time in history;
- mobile advertising was responsible for over a half of total digital ad sales –– also a first.
The challenges you will face on the way to creating a successful affiliate network:
- deploying and customizing a platform;
Consider yourself lucky, if you already have both front-end and back-end developers, as well as designers and content creators. Otherwise, this is a step that is going to take a huge bite off of your budget and time.
- managing your own team;
Andrew is a colleague of yours, who has proven his loyalty, intelligence and efficiency. You trust him.
Alex is a bright newcomer of the month, your unpolished gem. He is yet to prove himself to you.
Would you give both of them the same level of access to the platform? Definitely, no. You need to think of those little things when creating your own network to avoid difficulties in the future.
- manage your billing process;
Publishers are billing you, you are billing advertisers. You need to keep track of who owes whom to earn your partners’ trust and make sure everything’s paid on time as well as all the bills are issued without delay.
- reaching publishers and finding performing offers;
This is where it gets especially tricky. Without enough performing offers, you can’t get publishers with efficient inventories and vice versa. Quite a common practice for a new affiliate network is to start with publishers, buying their inventories to later sell it to advertisers. The problem is that many ad agencies and even direct advertisers wouldn’t want to have many small deals on their hands, so to attract them you will need to have a decent amount of inventories available. Needless to say that it’s a huge risk as there is no guarantee that you will be able to get this money back.
- figuring out fraud protection system to keep your partners satisfied;
Fraud is a more than just a common concept for the digital world. The only way to avoid it is to go offline and if you’re not ready for that, then you have to be prepared to lose money. Here’s just a couple of types of malicious actions in affiliate marketing to look out for: ad stacking/hiding ads, click farms, ad injection, cookie stuffing, traffic fraud, domain spoofing. It’s a whole industry, the sole aim of which is to fool us all. To identify and fight back you will need a reliable anti-fraud tool and sit down to monitor, monitor, monitor…
The easiest way to tick most of the boxes above within an hour is to create your network using a SaaS platform with broad functionality.
Creating Orangear, we’ve communicated with our current partners to find out their needs and challenges they had faced launching their businesses. The result is the platform that is suitable for existing networks and can be a saving grace for those who just planning to launch.
This is how we meet our clients’ needs.
Build and customize your network in under an hour using our templates and parameters.
Appoint roles to all the counterparts to manage their access to your network.
Customize your dashboard to visualize data and get quick insights into your business flow.
Benefit from our ready-to-use automated billing solution.
Scale your business without loosing in quality with BI module, featuring predictions, strong statistics, and sharp analytics.
Take advantage of our high-level fraud protection to provide quality and gain trust from your partners.
Reach direct advertisers through the rebrokering chain, check offers in real-time to make sure all of them are available.