Interview With Regaming Affiliate Network
by Yu Vorobyova
Regaming is one of our first partners, who were intrigued enough with Orangear possibilities to apply for beta-testing. We’ve decided to sit down with their Director of Advertiser Relations to discuss some questions, that we usually get asked by future partners.
Why did Regmaing choose Orangear as a platform?
Our representatives’ first meeting took place at a digital conference. A long story short: the Orangear team was looking for beta-testers and we were lucky enough to qualify. That’s where it all started. It was and still is, a great experience, filled with fixes, new features, and constant communication. We’ve both learned a lot from the partnership and I believe this is just a beginning.
What is the first thing you noticed about the platform that impressed you?
It’s especially important for newbies, but even if you’re just switching platforms, this is something you perceive straight away. Orangear is extremely user-friendly. If you’ve had previous experience with affiliate platforms it will take under an hour to get the gist of it and start being productive. Time is money and no one wants to lose either. So it’s crucial to have a quick start whether you’re creating a completely new network or integrating an existing one.
A part of that apprehensibility is due to a number of smart suggestions that make the whole process a lot easier for new users. These tips help a lot when you add new advertisers and publishers to the system for the first time. There’s a big difference between giving verbal instructions to your new colleagues (and receiving a lot of questions regardless) and letting them explore the system with the help of those little pieces of advice and recommendations.
In your opinion, what are the features that can really make a difference for an affiliate network?
There’s a lot of automation going on. As we have a number of trusted advertisers and publishers, it’s really handy to automatically receive and distribute offers through API. All you need to do is to set all restrictions once and then just supervise the system once in a while. And everything is really agile, so depending on how assured you are of the offers’ quality, you can fully automate the process or, for example, leave it to your managers to approve each offer them when they get into the system. There’s also the opportunity to create whitelists for each advertiser, to make sure even the most demanding clients are satisfied.
As these features free our time, we get to polish our performance and achieve better results together with our partners.
Any tips for networks that are just starting their journey with Orangear?
I guess the most important thing is to dig into every customizable setup. Make sure you’ve got a clear view of all the things you can do with the platform. If you think you’re missing out on something, support can always give you a hand. There are many features in Orangear that allow you to easily integrate it with your own network, starting from helpful tips to various automation opportunities. So just dig in and benefit from every bit of it.
Is there a room for improvement?
There was a drastic problem with fraud detection some time ago. We had to do a lot of manual research and it was nasty. Now it’s all fixed and running, and it’s a good thing because anyone working in this industry knows how bad it can get without a working anti-fraud solution.
All in all, we’re happy with this partnership and look forward to new useful features Orangear team likes to surprise us with.