11.05.2018   2486

Top 5 Mobile Analytics Tools For Your App

by Yu Vorobyova

Сreating an app that is successful among users, engages them and increases your income is every developer’s goal. It’s also quite a challenge.

No matter how good you are at understanding your potential clients’ needs, at best, you can make an educated guess about what will make them install, buy, and use your product times and times again. But why guess, when you can find out?

While we can say that measuring everything is important to understand the whole picture. To make further decisions about improving your app, you need to gather data on:

  • engagement (how, when, and where customers use your app and in which ways they connect with it);
  • retention (the number of users that return after a certain period of time);
  • monetization (Lifetime Value (LTV), Average Revenue Per User (ARPU), Return On Investment (ROI).

This is where a mobile analytics tool could be really handy to provide you with all the data you need.

There’s a number of tools on the market that provide most of the necessary features to help you understand your clients better. Looking for a perfect one, we came up with the list of the TOP 5 most popular and, as it seems, most convenient and effective mobile analytics tools that could aid you in achieving your goals.

Researching the topic, we’ve discovered that some tools feature both performance and app marketing analysis, while others concentrate on one of those. Be aware that for this list we’ve decided to leave out mobile marketing tools.

Take a look at our picks for the TOP 5 app performance analytics solutions.

 app Localytics.com Mixpanel.com AppSee.com Amplitude.com Flurry.com
demo yes yes yes yes  yes
trial yes n/a yes  n/a  n/a
Prices start from $/month 200 free n/a
you have to request pricings
free free
deployment Cloud, SaaS, Web
PC – Windows
Mobile – Android Native
Mobile – iOS Native
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
Cloud, SaaS, Web Web
Mobile – Android Native
Mobile – iOS Native
WatchOS
support Online
Business Hours
Online
Business Hours
Online
Business Hours
Online Online
metrics
user segmentation yes yes yes yes yes
action cohorts no yes yes yes yes
MAU, WAU, DAU yes yes yes no no
session lengths yes no yes no no
session frequency yes no yes no no
retention yes yes yes yes yes
time in-app yes no yes no no
screen flow yes yes yes yes yes
acquisition yes no yes yes yes
churn rate no no no no no
drop off points no no no no no
LTV yes yes no yes no
real-time analytics yes yes yes yes yes
data visualization yes yes yes yes yes
integrations Marketo, Optimizely, Databox, Klipfolio, Improvado,
Xplenty, Rakuten Aquafadas, Alooma,
Etleap
59 apps including Marketo, Optimizely, Bitium, Salesforce, Zendesk Google Analytics, Slack, Salesforce, Optimizely, Adobe Marketing Cloud, Crashlytics, Decibel Slack, Optimizely, Workato, Segment, Convertize, Outbound, Astronomer Asana, Basecamp, Box, Dropbox, Evernote, Jira software, G suite, MailChimp, QuickBooks Online, Salesforce Sales Cloud, Shopify, Slack, Trello, Wrike, Xero, Zendesk, Zoho CRM
a/b testing yes yes yes yes no
API yes yes yes yes yes
activity dashboard no yes yes no yes
automatic notifications no yes yes no no
behaviour tracking no yes yes no yes
campaign analysis yes yes yes no no
campaign management no yes yes no no
conversion tracking yes yes no yes yes

 

Before you choose any app, make sure you’ve determined your goals, budget, required platforms and volume of traffic you’re counting on. Consider each column carefully in regards to chosen parameters to make an unbiased decision.

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