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Superlink

Orangear Features

There are 2 types of Superlink:

1) System Superlink is a traffic monetization mechanism that doesn’t match the target.

  • Each offer has a set of parameters (target) that indicate where from and which clicks the advertizer wants to receive: country/city, communication type, device, communication provider, browser, etc.
  • If the click doesn’t match at least one of the set parameters ( for example, a click is from Canada, but not from the USA), then the click won’t be redirected to the Advertiser.2) Publisher Superlink is the algorithm that we provide to the publisher for monetizing the traffic that he has nowhere to send.
  • It is a link, that is generated by our system, and where all unused traffic will be directed to.
  • This can be useful for the publisher if his sub-publishers give incorrect traffic and the publisher wants to monetize it somehow, or if the publisher has traffic for which he simply doesn’t have any offers.

Note:
Superlink is monetized worse than targeted traffic to a specific offer.

Superlink Settings

The configuration of both the Publisher superlink and the System superlink is very similar. The main difference is that in the publisher superlink we attach specific algorithms to the specific publishers, and in the system superlink we have one specific publisher – the system user.

General information about Superlink Settings

There is a Superlink section in the left side menu of the website. In order for the user to see this section, he must have appropriate Permissions (is configured in a specific Role). Some users can be given access to certain parts of the Superlink settings, so if a user doesn’t have access to a certain part of the site which he needs, he should contact his manager to find a  solution of this issue.

Hereafter, the work of superlink will be considered in the case when a user obtains maximum rights.

The Superlink section is as follows:

Thus, the superlink section consists of three main sections:

  1. algorithms adjustment where traffic will be sent to
  2. algorithms adjustment for publishers
  3. system algorithms adjustment

When opening both the settings of the algorithms for publishers and the settings of the system algorithms, almost identical pages with similar logic will appear.

Next we will turn to the differences:

Algorithm URLs:

  • To start working with a superlink, our advertiser should provide us a link where all traffic can be merged. On the Algorithm URLs page, the records of algorithms are created, i.e. specific links are bound to specific advertisers and the traffic parameters, that are supposed to be sent to this link, are described.
    – 
    Each link is given a name (preferably each advertiser’s link to give a unique name that you can understand).
    This name will be visible only to managers, none of the publishers will see this name.
  • After a link is created , it can be edited, if there are no conflicts with other settings. Note: When adding more than 10 algorithms, a transition between pages appears and all links can be sorted by the column name.

Publisher → Publisher URLs:

  • If there are several algorithms available, then we need to use them.
    There is a system for linking algorithms to publishers, implemented in Publisher URLs.
  • In this section, we bound a specific Advertiser algorithm to a specific Publisher, so the algorithm for the publisher appears, to which a new name is given.
    The new name must be such that it doesn’t make it clear which advertiser it is, because the name of the publisher algorithm will be pulled up in the future in the Invoice generated for the publisher.
  • Unlike algorithms, publisher links can be edited and deleted if there are no conflicts with other settings.
  • This section presents both the sorting by the field name and the Search field where characters for the search can be typed into.
    Publisher → Group URLs:

    • Binding the algorithm to the publisher makes the publisher algorithms available for the final setting, which is the creation of the Superlink Group.
    • On the GROUP URLs page, we initially see a list of all previously created link groups.
      If the number of groups doesn’t fit on the page, then at the bottom of the page it becomes possible to switch between pages.
      If from the selected groups we need groups related to a particular publisher, then at the top of the page there is a sorting by publishers.

    Creation of a Group:

    • To create a group there is the Create group urls  button on the GROUP URLs page. When creating a group, the publisher, the group name and settings for traffic must be selected.


    IMPORTANT:

    • Two groups for one publisher with the same name cannot be created, but at the same time different publishers can have groups with the same name. Binding goes precisely to the uniqueness of a pair of Publisher <> Group Name.
    • If there is not a single link for this group, such a group cannot be created!

    The settings for traffic are similar to those in the traffic settings for the superlink algorithm. The group will include only those algorithms that correspond with the traffic settings.

    • If the ALL parameter is set up in the group setting, then algorithms with any values for this parameter will be pulled into this group. If a specific type of parameter is specified in the group (e.g., Adult in the Content type parameter), then ONLY those algorithms with the same parameter will be pulled. Algorithms that have ALL parameter in the settings won’t be pulled into such a group!

     

    • After filling in all the fields, the Save button must be pressed and we’ll be redirected to the Superlink Groups page, where the newly created group can be found.


    Setting up of a group:

    • The newly created group is displayed with the same values ​​of the parameters that we set during the creation. At the same time there is an additional parameter called Mode.


    IMPORTANT:

    • By default, all groups are created with MODE Dynamic, which means that traffic to this link will be casted randomly, and not to those resources that the manager chose when the group was being set up. Therefore, MODE ALWAYS should be changed after creating a group.

     

    • In the list of groups we can see that the Superlink Group has 4 buttons for additional actions:
    1. get a link
    2. edit a group
    3. edit MODE
    4. delete a group

  • Getting a link: When you click this button, the system will generate a link for the publisher, where traffic can be sent directly to for the superlink.
  • Editing a group: changing the parameters of a group if there are no conflicts with other settings.
  • Deleting a group: deleting a group and all its settings. In this case the group will completely disappear out of the platform.

IMPORTANT:

  • Never delete groups where previously traffic was sent to. This leads to incorrect display of information in Superlink Statistics.

MODE Settings: in this section it is determined how exactly the traffic directed to the group will be distributed between the algorithms. We have three types of modes:

  1. Dynamic
  2. Manual (w/o geo)
  3. Manual (with geo)

– Dynamic mode: traffic is distributed randomly.

– Manual (w / o geo): when selecting this item, there appears a list of available to the group, related to a publisher links and we distribute the traffic percentage between them.


  1. For example, there are only two links to this group, and we want to allocate 40% to the first link and 60% to the second one. All the values must be written in the appropriate fields and saved.


    IMPORTANT:

    • The amount of a rate must be equal to 100%. It is recommended to specify integer percentages.
    • The distribution is correct, but it is noticeable on a large number of clicks. If there are about 100 clicks, we assume that there will be 43 clicks on one link, and 57 on the other one. But on a large number of clicks, the percentage discrepancy tends to zero.

    – Manual (with geo): it is similar to the previous item, but there is an additional selection by the countries.

  2. For example: we can make a division for France 30/70, and for Ukraine 50/50. There is a Select Country field and also Add Country button:

    IMPORTANT:

    • It should be noted that if only two or three countries are selected, then traffic from other countries won’t be redirected to the superlink! If you want to avoid this, then the last selected country should be All countries.
    • The distribution of the percentage of traffic in each country is different. Therefore, within each country, the amount of a rate must be equal to 100%.

     

    If you want to check how and where the publisher superlink redirects, you just need to click the link that is generated by the Group link button on the group itself.

    System Superlink:

– It is set up and works exactly the same as the Publisher Superlink, but with some exceptions:

  1. There is no link on top of the Superlink Group, because the group is not used anywhere.
  2. There is no binding of the link to the publisher (as well as changing of the publisher, search by publishers), because the entire System Superlink is bound exclusively to the system user.
  3. To check the settings, it’s necessary to make an invalid click on the offer (so that it goes into backtraffic) and only then check where the superlink redirects.


IMPORTANT:

  • Since the System superlink accepts all the traffic that goes to the backtrack and independently distributes it between superlink groups, it is important to remember the following points:
  1. If groups are set up so that they cover not all traffic options (e.g., all groups are for Non incent traffic, and you have Incent offers and their traffic is not covered by any groups), then such traffic won’t be redirected anywhere. Therefore, it is recommended to have a group with all the parameters all, which will catch the remains of the traffic.
  2. The system itself understands the traffic settings, depending on what settings the offer has and the backtraffic which it is directed from to the superlink.
  3. If two groups have the same parameters or traffic matches the description of both groups at the same time, then the traffic will go to the group that has less identifier. Therefore, it is better to put a group with ALL parameters at the end, otherwise traffic may never reach other groups.

 

Possible mistakes:

1. The Algorithm or the publisher link mustn’t be edited, if they are used somewhere in groups (if traffic percentages were distributed to it).

Solution: Redistribute the percentages (even if it is temporarily), so that all the links have a percentage equal to zero. If there is only one link in the group, then the group mode should be changed to Dynamic. In this case, it will also be assumed that the link is not used.

2. The publisher link that is being used cannot be removed.

Solution: is similar to the previous one, but if the link is the only one in a group, then it cannot be removed at all. It is recommended not to delete links unless absolutely necessary.

3. It is impossible to edit the group if editing the parameters will lead to the disappearance of the links which the percentages are distributed on.